Bass Pro Shop

Have you ever been to a Bass Pro Shop? It is like a zoo with dead animals, and if you want to kill something this is the place to go. Guns, crossbows, rifles....whatever your flavour they have it. I love the store but I don't understand their greeting. "Welcome Fishermen, Hunters and other Liars". I know a "lier", pronounced like liar, is someone who hides to ambush or attack, like a hunter, but what about a Liar? Are those the guys who tell you about the fish that got away?