Marketing is vitally important to every business. Even if you have a great product and it is totally unique it still needs to be marketed to the masses to create product awareness and sales. Most industries are very competitive and to be successful you need to promote yourself as offering a better product or better service than your competition.
The beer industry is a space that has been experiencing tremendous competition from large breweries as well as craft breweries with close to 700 breweries in Canada alone. So this marketing tag from Carlsberg confused me. "Carlsberg probably the best beer in the world". Probably? Whoever came up with that slogan should "probably" be fired.
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