Fish in Ice

I think this is so cool. An amusement park in western Japan displayed about 5,000 fish in the ice at a skating rink, the fish were of course dead, but as you skated you could see the fish, making it feel as if you were skating on the ocean.
About 25 different kinds of fish could be seen under the 250-meter (820-foot) long ice rink, the fish were purchased from a fish market, and were dead before the water was frozen.
 Of course there was world condemnation against fish abuse and the rink had to be closed and the fish removed. I wonder why this is so different from Bass Pro Shop which displays hundreds of dead animals throughout the store, and attracts thousands of visitors daily.

 The rink operator plans to hold a memorial service for the fish once they're taken out of the ice, and possibly a wonderful fish lunch to follow.